According to a Retrevo study:
- iPhone owners prefered cool gadgets over a college degree three to one.
- One in three iPhone owners has texted or emailed their significant other to break up.
- One in three iPhone owners say that, if their partner had out-of-date gadgets, it would be a turnoff.
- One in five iPhone owners admits to frequently watching “adult material” on their iPhones. (Twice as many as BlackBerry owners).
- One in four iPhone users has broken up with their partner because that person spent too much time on their mobile device.
- Compared with other cell phone users, iPhone owners are more likely to see themselves as media buffs, extroverts, and intellectuals.
The main thing is to keep the main thing the main thing.
— Stephen R. Covey
“The whole world is drunk and we’re just the cocktail of the moment. Someday soon, the world will wake up, down two aspirin with a glass of tomato juice, and wonder what the hell all the fuss was about.” — Dean Martin, in The Rat Pack.
He’s clearly talking about Social Media.